What Keywords are my Competitors Using?- Spying on the Competition

What Keywords are my Competitors Using- researchWhich keywords does your website rank for and how do they compare with those of your competitor? The fact is, when you first start a website, you don’t put much consideration on the type of keywords that you anchor your articles around or what your competitors are using.

If you want to boost your site’s visibility in organic searches and outrank your competitors, you’ll need to understand what your competitors are ranking for as your site grows.

What makes a good keyword?

You certainly can’t find relevant and potentially profitable keywords in your analysis unless you have a grasp of what actually makes a good keyword.

While there isn’t a one-fits-all solution to finding the right keywords, here are some characteristics of a good keyword.

  1. Targets a specific audience.

    A good keyword should match what your intended audiences are likely to search for on the internet. Think what your audience might have in mind and work around that.

  2. Should aptly match the product or service on offer.

    Keywords act as the proverbial dangling carrot. They entice users to visit your site and see what you have to offer. A mismatch between the keywords you are ranking for and the products will certainly dissuade your visitors from proceeding to make a buy.

  3. Have a significant search volume.

    In internet marketing, search volume translates to more traffic to your website. As such, it’s advisable that you check out for competitors’ keywords that have a significant search volume as this can help you attract more traffic to your website.

    An important point to note is that search volume doesn’t have to be in the thousands. Moderate search volume is good enough.

  4. Optimized

    Your marketing gigs should not only be aimed at capturing the interest of internet users but also attract search engine bots to your website. Your keywords should be easy to link to other pieces of information, promote on social media and such.

How to Spy on your Competitor’s Keywords.

Here are 10 tips to unearth the gems in your competitors’ keyword profiles.

  1. The Alexa tool

    Alexa offers 3 key tools that you can use to monitor keyword profiles of your competitors. These are keyword research tool, competitive analysis and overall site and content audits.

    Alexa’s Audience Overlap tool allows you to find competing sites, their traffic sources and the main keywords they are ranking for. You can as well use the Alexa tool preview competitors’ backlink profiles.

  2. Spyfu

    The tool allows you to search for competitor domains, URLs and keywords through an easy to use interface. Some useful keyword tidbits include information on organic and paid clicks, organic keywords that are already ranking, and a list of competing domains.

    Additionally, you can use the tool to gain information on rankings by page, SEO recent moves, inbound click chart and even shared keyword count. With such detailed data, you are primed to craft a winning marketing campaign.

  3. BuzzSumo.

    What content are your competitors using in their marketing campaigns? How well are their articles doing with regard social media shares, acquiring backlinks and such?

    BuzzSumo helps you check on competitors’ content strategy and this can aid your marketing deal. You also get hints on potential traffic sources that you can utilize to boost your website’s visibility.

  4. KeyWordSpy

    The tool is dedicated to tracking keywords used by competitor websites through competitive analysis intelligence, real time tracking, and ROI indicator.

    What makes this tool unique is that it offers affiliate marketers to have a preview of how major affiliate giants such as Amazon.com and Linkshare are faring.

  5.  iSpionage

    With this tool, you’ll always keep tabs on competitor’s keywords, how they are ranking and, most importantly, ads they are running on their web property. You can then use the information to create a customized marketing campaign that can help outrank the competition.

    The merits of using iSpionage include saving on time in developing a new content marketing campaign, using only what has been proved to be effective as well as a chance to steal already psyched traffic base from your competitors.

  6. SimilarWeb

    From analyzing competitors’ analytics and marketing strategies to identifying emerging trends, SimilarWeb offers a cluster of tools that can help understand your target better.

    The tool analyzes competitors ranking, visits on a monthly basis, page views and bounce rates. This information comes in handy anytime you are developing a future marketing strategy for your website.

  7. Majestic SEO

    Majestic SEO is touted as one of the leading link index databases. It also enabled registered users to compare their websites against those of their competitor’s web property with an aim to unearthing gems they can use to boost their website’s relevance.

  8. Semrush

    Have similar features to Spyfu except for Adwords and Bing tracking capability. The tool classifies keywords by geographic location making it easy to understand the kind of information that a specific audience consumes.

  9. Infinigraph.

    In today’s business marketing sphere, content isn’t just about static content. It also entails researching and leveraging on what’s trending so as to attract traffic in swerves.

    Infinigraph tool aggregates information bits that are trending in your circles and then presents it in form of captivating graphics. This can give you, a website owner, ideas on what your competition is using to attract visitors and back links to their websites.

  10. Jaaxy

    Jaaxy is a fantastic tool as far as keyword research and low competition keywords are concerned. Its what I use and its what I would recommend. Unlike other keyword tools in the market, Jaaxy goes beyond and above by ripping through search engines to give you the most accurate results.

My final thoughts

So, what keywords are my competitors using?

A good rule of thumb is to find keywords that have no more than 100 competing pages ( The closer to zero the better) and a QSR ( Query search Results) of above 100. QSR is the number of searches that particular keyword receives in a month.

Once you have those metrics in place, then write naturally.

Of course, there are multiple areas to check but keeping tabs on their keyword profiles can give you a unique chance steal their content marketing strategies, ranking strategies and tips on how to retain existing customers.

The tools I have listed have the features and capabilities that, if used effectively, can open up new frontiers in your marketing campaigns.

Many thanks for reading my post. If you have a question or a comment on keywords, please leave it below. I would love to hear from you.



Hi there. Great to connect with you. I worked as a graphic designer for many years but could not seem to make much headway. A few years ago I discovered internet marketing and that is how this blog was born. Hazina is a Swahili word which means treasure. It’s what we do here. We help people just like you find their own online treasure. Check out this amazing community based online education program that has helped me build a successful online business and how you too can have a piece of the action.

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