Traditionally, the big two social media platforms –Twitter and Facebook have been the go-to in social media marketing but not anymore! Say hello to the new kid on the block-Pinterest. In the recent past, people have realized the power of visual advertising and the companies that exploited Pinterest are reaping big.
The good news though is that it is not too late to join the bandwagon. You may be wondering where to start, if there are any downsides to using Pinterest and other similar concerns. If you are already using it, read on. I assure you at the end it, you will have learnt one or two new things.
Overview of Pinterest
The word Pinterest is a combination of two words-pin and interest. The platform uses photos as its main mode of communication. In this platform, members and businesses post pictures of the items they sell or are interested in. Its main difference with Instagram is that it does not focus mainly with an individual per see but on items that are on sale.
It was founded in 2010 by Evan Sharp, Ben Silberman, and Paul Sciarra in March 2010 and it now has more than 150 million subscribers.
Creating boards and pins.
Once you set up your account, the next step is to create different boards that fall within your areas of interest. Boards are what helps to organise the different pins that you may want to share. I am a marketer, but I also love art, cycling, playing guitar etc. I have a different boards for different interests and ideas.
Once you have all that set up, start following other boards of people who share similar interests. It is a powerful way of networking. If you are an artist or a blogger share your work with other boards from time to time.
Pinterest being a visual platform, be sure to create high quality images that are appealing to the eye. I use Canva and sometimes Photoshop to create my images. Canva is free to use. Just be sure to attach the URL that you would like your followers or visitors to go to when they click on your images.
Why choose Pinterest?
Before we answer that question, it is important to understand that the platform has two types of accounts- personal and business. To promote your business effectively, it is important to open a business account (it’s free by the way).
One of the greatest reasons for using a business account is that you will be able to see which of your pins (similar to posts on Facebook) are most popular. When you pin point them (no pun intended), you can place them at the top of your board (or page). This means that the pictures are likable and have the potential to drive traffic to your online or offline store. A good example is Target who are using their most popular pins to promote items in their offline stores.
Another great reason for using Pinterest to promote your products is that it allows for pictures with long length. For example, Eldredge knot has a picture showing the steps of “how to tie a knot like a gentleman.” There are a total of 15-knot tying steps which are all captured in one photo!
As they say, a picture is worth a thousand words and this seems to be true if the number of Fortune 500 companies using the platform is anything to go by. Some of them are Apple, Exxon Mobile, Procter and Allan, GM and Wall-Matt among others. The platform is taunted to be the visual search engines and if you can get your products to be seen on the platform; obviously, you are a big step ahead of your competition.
Tips and Strategies for Using Pinterest
It will do your business no good if you have the best products and services yet nobody gets to see them due to poor product promotion. That is why it is important to have a few tricks up your sleeve to help you succeed in marketing your business through the platform.
Optimize your posting times
According to SocialFresh, an organization that tracks social media habits, it is best to post your pins from 2 PM to 4 PM EST and between 8 PM to 1 PM EST. The perfect time though to post is on Saturday mornings according to Hubspot another firm that tracks social media user’s habits.
However, you should do your research to see when your pins get a lot of attention (repins, comments, following, shares, etc.).
Follow popular pinners and boards on the platform
Learn from the best and do what they do to get to where they are. If you want your pins to grow in popularity, look at the kind of pins that the successful people in your field or one closely related to yours are doing. After understanding what they are doing well, comment on their pins with relevant and helpful comments.
By doing so, you are also prompting your business to their followers: as such, some of their followers will check out your board and ultimately your site too which is a very good thing. Case in point is Etsy who have managed to comment on popular boards, and as a result, they have had influential people like Martha Stewart comment on their pins.
Link the account to your other platforms and website(s)
You might have worked hard and gained followers on other platforms like Twitter and Facebook. You can easily share the links so that the people who follow you and your business can do so on Pinterest too.
The process is super easy.
Just go to account settings, social networks, and connect Twitter and Facebook. For your website, you have to verify it so that you get the all-important red tick. You do this by going to the settings page and adding a Meta tag.
Please note that you can only link a personal Facebook account but not a page. You may want to create a seperate business profile if you don’t want people coming to your personal profile
The downside of using Pinterest
You might have very good products, but if your images are poor, nobody will take a second look. The over reliance of the platform to images might not be everyones cup of tea.
Photos that took you time to take, edit and post might be stolen and used to promote items on another board or website, and there is nothing much you can do about it. The platform does not have very clear guidelines and rules on copyright rules.
But then again, the internet is full of crooks. I have seen some of my work in the most absurd of places! It is what it is. You just have to keep going.
80% of Pinterest users are women. So if your business has nothing of interest to them, you might be in for a slow start.
There is no doubt that Pinterest is one of the fastest growing social media networks. Leveraging the numbers in the network will not only make your business known, but you will have more conversions. However, many companies are offering similar products and goods, and if you are to outsmart them, you have to apply some techniques to ensure that you are ahead of the park.
I have a graphic design background an imagery is one of my strong points. That’s why I love this platform. We all come from different walks of life and maybe your passion lies elsewhere.
Do you know that you can build a profitable online business based on you interest, passion or even the career you are already in? Click here to read about the steps that I followed to build a successful online business.
Who knows where the winds of success will blow. It could turn out to be your big break.
Many thanks for reading my post. If you have a question or a comment on how to promote your business with Pinterest please leave it below. I would love to hear from you.
Hi there. Great to connect with you. I worked as a graphic designer for many years but could not seem to make much headway. A few years ago I discovered internet marketing and that is how this blog was born. Hazina is a Swahili word which means treasure. It’s what we do here. We help people just like you find their own online treasure. Check out this amazing community based online education program that has helped me build a successful online business and how you too can have a piece of the action.