Optimizing a web page or content on a website and learning how to get to the first page of Google results is not as difficult as some people think. It just requires following some simple ground rules and you are good to go.
Fine-tuning a business website to appear on the first page of Google search results is one of the key objectives of many business owners today. This is even more so for online businesses. Without traffic, its hard to grow the business
Research-based evidence suggests that at least 91% of internet users don’t click past the first page of Google search results. It implies that websites not appearing on the first page miss out on the majority of potential clients.
Google webmaster basic principles overview:
The following is a summary of the Google webmaster do’s and don’ts;
– Do create content that is valuable for users not search engines
– Don’t mislead your users
– Don’t use tricks intended to boost search engine rankings
– Do think about those specific elements/features that can make your site unique, engaging and valuable.
Top on-page ranking factors for the 1st page of Google:
People are and will always be inclined to relevant and well-presented information. If you know how to build a website in WordPress, the following simple points will help you rank high, both in Google’s eyes and in the view of those who frequent your website.
Website quality affects success
If your website is of low quality and not up-to-date, it may take longer to climb the search rankings. Also, if it has been penalized previously, you need to determine the issue and fix it before sending a reconsideration request.
That is, make sure everything’s right before re-establishing yourself again in the search.
Your website domain name needs to be something short, sweet and relevant to your business. Avoid choosing a domain name that is keyword rich. It does not help in ranking. Rather chose a name that sells your brand.
This will be followed by the URLs of your posts or pages. Make use of accurate URLs that precisely describe the content of your pages. By default, your post or page title becomes your your URL.
When talking about posts and pages URL, we’re literally talking about keywords.Use words that clearly and specifically outline whatever you’re doing. URLs are crucial to your Search Engine Optimization campaign.
Hence, incorporate URLs that make it much easier for Google to index your website. Avoid using dots, dashes and other symbols in a website URL where they aren’t necessary. Rather, use a basic language and most common phrases.
Limit your target keywords
Sprinkle your keywords naturally throughout the introduction and the main body of the content. Optimize every page of your website using a single phrase or keyword.
So, when trying to rank for Cheap Paper Clip Farm, for instance, don’t try and rank for things like Office Stationery and Office Supplies all on one page. Only use these expressions to back up the primary Gig—Paper Clip Farm.
Doing this will also avoid diluting your effort. Several repetitive terms make it hard for Google to choose what to rank you for in its search results. Instead, opt for one long tail keyword and maybe two short tail ones at a time. Any other expression or synonym only exists to provide backup.
Create and optimize content
You must meet the baseline specifications for a properly optimized content every time you’re creating content for your website. These specifications include the following:
– There should be one primary keyword followed by one or two secondary keywords
– If it’s an article or blog post, content should be at least 500 words, but 1000-word article is highly recommended
– Content should be well-researched, unique and provide value to your readers
Also, take into account the on-page optimization of the post within your site. To achieve this, ensure the primary keyword appears in:
– The URL of the page
– The page at least once
– The meta description
– The alt title of the image used in content
Now, what can you do about keyword density (KD)?
Is it relevant in ranking a website in Google search results? Well, most SEO specialists say that a 2% keyword density is appropriate. Others justify that a 5% KD has more value in the eyes of the SERPs. Ideally, keyword density is dependent upon the amount of content you have on the page.
A 100-word content with a 6% KD looks spammy. However, it is the recommended density for a 1000-word article. Most importantly, all keywords must appear in a natural way possible. To be safe, use it once in your body text and preferably within the first paragraph of your content. Whatever you do, don’t try to force it in.
You can install an SEO plugin to make work easier if you’re using the WordPress platform. It comes with several features that help in on-page optimization efforts. I prefer to use Yoast SEO because it gives you a guideline on the strength of your SEO campaigns. All in One SEO is also great and is widely used.
You need quality links, both internal and external links, so you can move your rankings up on Google search results. Here’s a word of caution—it’s difficult to rank highly for the desired keyword if you’re competing against websites with more quality links than yours. Why?
Links act as the primary currency of the web. Web sites that have good quality links provide immense value to internet users. That’s why links are a strong factor when it comes to Google’s algorithm.
The general rule of thumb in link building is to stay away from “spam tactics”. The following are a few dos and don’ts when it comes to link building:
– Do acquire links naturally regardless of the time it might take
– Do build links organically and consistently. That may mean scheduling your link building efforts and following it to the letter
– Don’t use link directories or link farms for your link building campaign
– Don’t use automated tools to build thousands of links in a short span
– Don’t try to buy links for Google will flag your website. Always be patient with link building if you need your efforts to yield fruitful result
Check your site loading speed
Your site loading speed is one of the major Google ranking factors. Therefore, always be testing your website speed. If your website loads slowly, you’ve got little chances of getting a high search position. Consequently, this may negatively affect your chances of making actual sales.
If a site is slow, all your on-page ranking efforts including SEO, title tags or Meta description will also be affected in a negative manner. The search algorithm punishes you; whether or not you’re a giant biz like Walmart. Test your site loading speed, so you can figure out how to enhance Google rankings.
An additional tip would be to embed a video once in a while whenever possible. It doesn’t have to be your own video. YouTube allows you to embed certain videos by copying and pasting the https code into your post or page.
Overall, the main secret to appearing atop of the Google search results is to understand your niche and target audience. Research and identify the right keywords that your readers use in searching the web.
And then create useful, in-depth and actionable content that meets their needs. Lastly, promote that content consistently and massively for the best results.
Ranking on Google first page can be easy only if you understand the real “intent” of your target audience through market search. Once you know this, you’ve got all it takes to dominate search engines and improve Google rankings without any penalty from the search algorithms.
I’d also recommend being up-to-date with Google algorithms as they always change and evolve.
Many thanks for reading my post. If you have a question or a comment on how to rank on Google first page, please leave it below. I would love to hear from you.
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