If you are thinking or just getting network marketing, may first start by congratulating you. It means you are looking for a way to build a passive income. That is better than holding on to a dead end job for the next 40 years. If you are already in the game, then perhaps what you really want to know is how to grow your business.
Despite all the noise about network marketing being a pyramid scheme or people not making any money, the industry continues to grow. We have new companies opening their doors left, right and center.
According to the World Federation of Direct Selling Associations network marketing had a sales volume of $189.6 billion in 2017, a 1.6% increase compared to the previous year. Not a very big increase compared to previous years but still enough to tell you that there is potential to make money within the industry.
Being a former member of Amway a couple of years ago, I can tell you there are some highly successful consultants in the industry.
Can you emulate their success and become a top dog like them?
That my friend is the big multi billion dollar question?
Being in the mindset
The great thing about becoming a network marketer is the emphases on changing your mindset from an employee to becoming your own boss. Many companies will encourage you to read motivational books so that you can build the confidence to approach people.
Having the right mindset is important in any business, but I believe what is of even greater importance is to utilise strategies that work if you really want to succeed.
Unfortunately, most network marketers will tell you that the only way to build your business is to go overdrive in recruiting. Sure enough you can make some money here and there selling products to friends and family but the real money comes when those who buy your products join your team and become distributors themselves.
The recruiting bug.
Recruiting in network marketing always follows a very similar trend. There is always a cult like devotion in the biz.
Someone might have invited you for a party, and even before you could ask whose birthday we are celebrating, the host pulls out a series of “revolutionary” products that can change your life by using them and even make some money on the side by reselling them.
Or maybe you met someone at the local mall who stopped you and posed the question. How would you like the idea of making some extra cash?
Social media is the new kid on the block and is gaining popularity with online friends sending friends the chance to join them for the opportunity of lifetime.
I joined the Amway business through a friend. As soon as I signed up and started going for meetings, it soon became clear that I was in the recruiting business. Part of what I had to do was to make a list of all the contacts on my phone book.
I was uneasy about it at the beginning but our leaders told us that, you never know who is looking for an opportunity. After calling most of my friends, it turned out not even one was interested.
After exhausting all my contacts, I started approaching people randomly. I think I only got 1 or 2 people who followed up on a meeting.
That is the approach that most uplines will advise you to take. You might get some results, but for that to happen, you will need to be constantly on a recruiting mode.
What are your friends worth to you?
If there is one thing that I regret is having had to hit on my friends in attempt to recruit them in my team. Some of them were obviously not happy about it and I can understand why. Good friends are hard to come by. Why turn them into business transactions?
What I can tell you here is that, you will eventually exhaust your list and perhaps jeopardise some of your relationships. You don’t really want that to happen.
Why go to them, when they can come to you?
Wherever there is a need for a product, consumers will always look for it. Your local milk bar does not need to come to you in order to sell you a packet of milk. You go to them because you need the milk.
They have established their presence and so you know where have to go. As a network marketer you too should establish your presence if you want to succeed.
This is where network marketing companies fail distributors. I honestly don’t think they care about how you will go about recruiting people as long as their products are moving.
So, is there a way to build your network marketing business without recruiting?
The good news is YES, there is a way.
It’s good to understand people normally look for products that they are interested in. If I was looking for running shoes, why would I be interested in cookware. The approach that many network marketing companies use is they try make you sell to whoever might be interested in the products.
It’s no wonder that many people fail in this business. There is no point in selling for the sake of it. You need to go to your target audience if you want to succeed. In other words you need to be looking for people who are already interested in what you are selling.
The easiest way to find your target audience is through the internet.
There are currently over 4 billion people connected on the internet worldwide. While not all these people may be looking for opportunities to make money, you must agree that even 1 % of 4 billion is still a very big number.
You need a website to reach your target audience.
Many network marketing companies will normally give you a page within their own website (which they call your website) that you can market to your prospects. The problem with having a single page from a major domain is that you are simply competing with what everyone else is selling. If I was interested in buying your product why should I choose one over the other.
We live at a time when whenever people are looking for something, they do a Google search. If I wanted to buy running shoes that are within my budget I would probably enter a term like best running shoes under 100 dollars.
As you can see with the above example, the first 3 search results have given me information on what I am searching. I would click on any of those websites and if I like what I am reading I am most likely to make a purchasing decision since this something that I really need.
If you can learn to provide information like this for your target audience online, then you can lead them from the internet to your network marketing opportunity.
In fact, you can sell even related products within your website. It’s your online asset and no one can tell you what you can or cannot do with it.
How do I go about it?
Let’s talk about a product that is common with many network marketing companies. Nutritional supplements are always a hit within the industry.
If I wanted to promote nutritional products for my network marketing company through my website, I would first think of offering value before putting the product in front of my target audience. After all, that is what they are looking for.
The first step is to come up with a name that inspires what your target audience is looking for. So, a website name like www.buymynutritionalsuppliments.com just wouldn’t cut it.
Something like www.betterhealthnutritinalsuppliments.com would definitely bring you more leads.
Once you have your website all set up, your next step is to start laying out content that provides information on what your target audience is looking for. It’s what the internet is all about. Good quality content that provides value to your audience.
Where do I even begin?
I know at this point you must going like this sounds so technical. I don’t even know a thing about building a website, let alone how to write content.
You will be surprised at just how easy it is to build your website. I started this site a couple of years ago. I didn’t know coding or all the complex geeky stuff that web developers do. I still don’t.
Many functions on the internet these days are plug and play. Anyone can do it. Don’t feel intimidated.
Check out this link and see how you can have your site up and running in 4 easy steps.
You can also enter your details below and try and have a go. You will be live in less than a minute from now.
Even the simplest of things sometimes call for a bit of education. I can understand why people are jaded by the idea of building a website to promote their products.
There are always technical aspects of any business that one has to come to terms with. Even within network marketing you have compensation plans and other things that you have to master. Some of them can be quite complex.
I don’t want to overwhelm you with all the nitty gritty details of what you need to do to succeed in your online network marketing endeavours.
I would advise you to check out the Wealthy Affiliate education platform. You will be provided with 10 FREE lessons as an entry point to your online campaigns.
They also have a robust community of online entrepreneurs who are always ready to share and assist in whichever way they can.
You will also get an opportunity to learn others forms of marketing like Affiliate marketing, E-commerce, Drop shipping etc..
Affiliate marketing is what I do. The great thing about it is that I don’t even need to own the products to make money. There is also no limit to what I can promote
Of course it’s best to stick with what you know best.
Just to be clear at this point there is a premium membership that comes with a monthly subscription that opens doors to many other opportunities within the world of marketing. There is however no obligation to take premium membership, and in fact you can build your business to a point of seeing revenue with free subscription.
So now, you know. You don’t need to recruit to grow your network marketing biz. Stop bugging your friends with your opportunity and go with what works.
Just remember that you are not restricted to parties and endless meetings. You network marketing business has the world as your playground. All you need is a computer and an internet connection. You can work virtually anywhere in the world.
I think that is a pretty sweet deal.
Ready to take action?
Click Here to Enter Your Details see if this training platform is a good fit for you.
Many thanks indeed for reading my post. If you have a question or a comment on how to grow your network marketing business, please leave it below. I would love to hear from you.
Please feel free to share.
Hi there. Great to connect with you. I worked as a graphic designer for many years but could not seem to make much headway. A few years ago I discovered internet marketing and that is how this blog was born. Hazina is a Swahili word which means treasure. It’s what we do here. We help people just like you find their own online treasure. Check out this amazing community based online education program that has helped me build a successful online business and how you too can have a piece of the action.