People all around the world go on the internet every single day searching for information. In fact, 80% of people who do online shopping will google about a product or service before committing to buy. We live in the age of the internet of everything and information is king.
So, if you are building a website to sell or promote products or services, how do you ensure that people will find your content above everyone else. Keywords.
Keywords are a grouping of words that search engines use to target the information that people are looking for. In simple terms, they are what people type on the search bar when they are looking for particular information. They form the basic foundation of your content. Without them, you will be lost in the deep abyss of the internet.
So, where do you start?
Follow your passion.
Your website should reflect the things that you are passionate about. I am a graphic designer by profession. It’s easy for me to talk about design. The fact that I can talk about it, means I can also write about it. Words would flow easily because graphic design is something I am quite conversant with.
On the other hand, if I was to choose a subject that I have little or no knowledge or even interest, I would probably not get far with that.
We call it a niche. I would suggest you read this article to get a better understanding of how to go about choosing a niche.
Once you have identified what you want to build on then its time for you to start laying down content.
The starting point of your writing campaign is keyword research.
As you can see from the above snippet ”the best keywords for my website” is an actual phrase that people are searching for. It also happens to be the focus keyword for this article. Why
The Jaaxy Keyword research tool.There are many keyword research tools online. Google Keyword planner is probably one of the most common. Of course, it is owned by Google. The downside of the Google Keyword planner and many others out there is that they only analyze search data from Google. Google does have the highest market share of all internet traffic but there is still 10% that is held by Yahoo, Bing, and other smaller search engines.
You don’t want to ignore the 10%. That is 10% of 4.5 billion people!
Most keyword tools are low grade and do not give you the nuts and bolts of keyword research. That makes it difficult to precisely find the right keywords that you would use to help you with your online campaigns. Poor results mean no success.
Jaaxy is the bad boy of keyword research. If you want a keyword research tool that will reap through all search engines to give you concise analytical data for all your campaigns, then this is it.
Jaaxy goes beyond just keyword research. It will give you related ideas on what to write about. It also helps to keep track of how your existing content is performing.
Why do I think ”the best keywords for my website” is a great keyword to use for this article?
Let’s find out.
How Do I get the Right Keywords?
There are only 2 metrics that you need to concern yourself with when doing your keyword research
- Average monthly searches for that exact keyword- Should be above 50 searches.
- The number of competing pages for that same exact keyword- Should be below 100. The closer to zero the better.
Using the target keyword for this article ”the best keywords for my website” here are the search results from Jaaxy.
The Keyword ”the best keywords for my website” receives an average of 56 visitors a month. There are also 32 competing websites using the target keyword.
I can also write related articles using the suggestions that Jaaxy recommends. With Jaaxy you never run out of ideas for content.
Let’s go with drones photography as another example.
If this is your niche, let’s hop on Jaaxy and find out what’s up?
If drones are your niche a good place to start would be getting a domain name that reflects your niche. Jaaxy shows you a list of available domains and the extensions that are available. These are referred to as top-level domains (TLDs) such as com, net and org are and are the highest level of domain names of the Internet.
I would typically go with a .com domain. bestdronephotography.com and proffessionaldronephotography.com are available.
Want to give it a go? Enter your details below.
The .siterubix.com extension is free to use. To register a full domain (.com), you will need to pay a yearly fee of $13. Read more about setting up your website HERE.
The next stage is laying down your content.
Where do I find content ideas for my website?
Jaaxy has a great inbuilt tool called the alphabet soup. Once you have your targeted keyword you can expound your search by entering any letter between the gaps of your keyword. Jaaxy will generate ideas that are related to that keyword
Yor drone niche website will have content ideas in the thousands and as long as you choose keywords that meet the right metrics your small online business will be on it’s way to earning your revenue over the course of time.
Search Engine Optimization.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
To get your posts and pages ranking high in search results you will need to place your keywords in strategic places within your content. This is normally done within your WordPress back office.
Keyword in the post title.
The URL is automatically created once you save your article for the first time.
Keyword in body text
As you begin to lay down your content, your keyword should appear at least once within your article and preferably in the first paragraph of your article. If you cant fit it in due to the flow of your text, anywhere with your post should be fine. Just write as naturally as you can. Avoid repeating it too many times within your content. That could get you penalized by search engines.
Keyword in meta title.
I use the Yoast SEO plugin for this site. I prefer Yoast because it gives you a scorecard for your process. Some people use All in One SEO for their websites. There is a slight difference in the format but the process is generally the same.
Once you have finished writing your article, scroll down to and click on the edit snippet button.
Enter your Meta title and Meta description.
The meta title is what you see when you do a search. It can be slightly different from your post title but I would recommend you just copy and paste it as it is. The meta description is the little snippet of text you see below search results on webpages. It gives the reader a preview of what to expect when they click on your website.
Write a brief description of your post or page and be sure to include your targeted keyword. Your meta description should be between 50–160 characters.
Keyword in image alt tags.
Alt tags appear with the images on your post or page and are used by people with visual impairment to help them understand what the image is all about. Whenever possible enter your keyword on the image alt tag. I usually enter my keyword, a hyphen and image description
Internal and external links.
As you build content, you will need to start putting in internal links (Links going from one page to another within your site) and external links (links from your site to a different site)
Use keywords that make grammatical sense.
When people search on Google, they typically enter words on the search bar using proper grammatical sentences to find the best results from search engines.
A keyword might return all the right results after a keyword research, but you should never use it if it doesn’t make any grammatical sense. It will simply not give you the results you are looking for.
So, there you have it. Those are the initial steps required for you to set up your keywords as you begin your writing and SEO campaigns.
With that in place, your page should appear in search results as shown below. This, of course, will happen once your site gets ranked in search engines. It’s a waiting game but eventually, you will rank if you do everything right.
How much does Jaaxy cost?
Jaaxy allows you to test drive it for free. You have access to 30 FREE searches. Enter your details below and get the feel of it.
If you feel Jaaxy is something you would like to try out. Click here to check out the different price levels and what they offer.
Members of the Wealthy Affiliate Education program which is also FREE to get started with have unlimited Free searches with the Lite version.
Finding the right keywords to help your articles rank high on search engines is great but the most important aspect of your website is good quality content. That is precisely what your readers are searching for.
If you don’t engage with your readers, they will not stick around for long. I personally had to follow the education that is offered at Wealthy Affiliate to build my business. I would strongly recommend you check them out.
The internet is only going to get bigger. Embrace your passion and build an online business that will propel you to great heights.
Many thanks for reading my post. If you have a question or a comment regarding keywords or Jaaxy, please leave it below. I would love to hear from you.
Hi folks. Thanks for dropping by. I am a graphic designer and also build websites for local businesses. I am also a member of Wealthy Affiliate. WA is a community-based training platform that truly delivers. It offers a variety of tools, training, and support, and best of all, it’s FREE to get started with. Check it out and see if it’s a good fit for you.