I believe by the time you get into keyword research you have a basic understanding of how to build a website. WordPress is pretty easy work with once you get the hang of it
People all around the world go on the internet every single day searching for information. In fact 80% of people who do online shopping will google about a product or service before committing to buy. We live in the age of the internet of everything and information is king.
So, if you are building a website to sell or promote products or services, how do you ensure that people will find your content above everyone else.
They form the basic foundation of your content and it. Without them, you will be lost in the deep abyss of the internet.
So, where do you start?
Follow your passion.
I think its important to emphasize that your website should be a reflection of the things that you are passionate about. In other words if you love mangoes, don’t write about oranges. I am a a graphic designer by profession. It’s easy for me to talk about design. The fact that I can talk about it, means I can also write about it. Words would flow easily because graphic design is something I am quite conversant with.
We call it a niche
On the other hand if I was to choose a subject that I have little or no knowledge or even interest, I would probably not get far with that.
Once you have identified what you want to build on then its time for you to start laying down content.
The starting point of your writing campaign is a keyword research.
Keywords are a grouping of words found within your website that help search engines like Google locate your posts or pages. Simply put, a keyword is what people type in the search bar when they are looking for particular information.
As you can see from the above snippet ‘best keywords for my website’ is an actual phrase that people are searching for. It is also happens to be the focus keyword for this article.
The Jaaxy Keyword research tool.
There are many keyword research tools online. Google Keyword planner is probably one of the most common. Of course it is Google owns it. The downside of the Google Keyword planner and many others out there is they only analyse search data from Google. Google does have the highest market share of all internet traffic but there is still the 10% that is held by Yahoo, Bing, and other smaller search engines.
You don’t want to ignore the 10%. That is 10% of 3.8 billion people!
Most keyword tools are low grade and do not give you the nuts and bolts of keyword research . That makes it difficult to precisely find the right keywords that you would use to help you with your online campaigns. Poor results mean no success.
This is the bad boy of keyword research. If you want a keyword research tool that will reap through all search engines to give you concise analytical data for all your campaigns, then this is it.
Jaaxy goes beyond just keyword research. …
Keyword research is achieved by using keyword research tools. These are programs that do the calculations which help you identify the most suitable keywords for your posts and pages.
I use Jaaxy for all my keyword campaigns. Jaaxy is quite thorough and gives you a more detailed account of your all searches. Its also very easy to use and that is why I highly recommend it.
More on that but first…
How Do I get the Right Keywords?
There are only 2 metrics that you need to concern yourself with when doing your keyword research
- Average monthly searches for that exact keyword- Should be above 100 searches.
- Number of competing pages for that same exact keyword- Should be below 100. The closer to zero the better.
I will use a coffee shop as an example to try and simplify the process of selecting the right keyword and why it’s important to do so.
If you were to set up a coffee shop you want it in a location where people frequent. You would probably get a lot of business if you set it up at your local mall as opposed to having one say, on the side of a highway.
If you go with the the local mall option, you need to understand that people go there for various reasons. There are those who will go to the mall to enjoy a good coffee. They will be searching and so if you stand out, they will come.
It is also unlikely that your coffee shop would be the only one. What you should never do is set up your coffee shop in a mall that has so many other coffee shops. You don’t want to compete with giants of the coffee shop industry.
That is the kind of balance that you need to strike when doing your keyword research.
Once you have set up shop, you need people to be able to find you on the internet. If you are based in London you might go with a keyword like ”best coffee shops in London” on one of your pages or posts.
The diagram above shows that that particular keyword receives an average of 121 searches every month. That is great!
Now we need to know how many other posts or pages on the internet are using that same keyword. Click on get QSR. (quoted search results)
We have competing pages using that exact keyword . Less than 100- That is awesome.
”best coffee shops in London” meets the criteria of a good keyword that can help my site rank in search results. Can go ahead and write an article using it. Jaaxy will give you alternative related keywords that you can still use for the various articles that you will write on your website.
That is how potential customers find your business when they google for information.
For a coffee shop business you probably need just a couple of pages to market your business. Most people will probably find you by being in the vicinity or through word of mouth. However if you are running an online business regularly written content targeting the right keywords is how you grow your business.
Use keywords that make grammatical sense.
When people search on google, they typically enter words on the search bar using proper grammatical sentences to find the best results from search engines.
A keyword might return all the right results after a keyword research, but you should never use it if it doesn’t make any grammatical sense. It will simply not give you the results you are looking for.
Where should my keyword be placed on my article?
Once you have your keyword, you have enter it in the right places within your article. This forms the initial process in SEO (Search engine optimization). SEO is like the guideline that search engines use to find content that people are searching for.
As you begin to lay down your content your keyword should appear in heading of your article heading and URL. The URL is automatically created once you save your article for the first time.
It should also appear within the article at least once and preferably on the first paragraph of your article. Don’t get too hang up if you can’t fit it there. Just write as naturally as you can. Avoid repeating it too many times within your content. That could get you penalized by search engines.
If you have images in your article (I highly recommend you include images) be sure to enter your keyword within the alt text as you upload them
The last step is to scroll down to the bottom of your page and enter your keyword like shown in the diagram below. To do this you need to upload a plugin called Yoast SEO to do this. Some people use All-In-One SEO. Either of them will do the job. Personally I prefer Yoast
So, there you have it. Those are the initial steps required for you to set up your keywords as you begin your writing and SEO campaigns.
With that in place, your page should appear in search results as shown below. This of course will happen once your site gets ranked in search engines. It’s a waiting game but eventually you will rank if you do everything right.
How much does it cost?
Jaaxy allows you test drive it for free. You have access to 30 FREE searches. Enter your details below and get the feel of it.
If you feel Jaaxy is something you would like to try out. Click here to check out the different levels and what they offer.
Members of the Wealthy Affiliate Education program which is also FREE to get started with get 30 FREE searches per month.
Premium members have access to Jaaxy lite where they get unlimited searches on Jaaxy for FREE. That is the option I would go with. This is because you have access to top level internet marketing education.
Finding the right keywords to help your articles rank high on search engines is great but the most important aspect of your website is good quality content. That is precisely what you readers are searching for.
If you don’t engage with your readers, they will not stick around for long. I personally had to follow the education that is offered at Wealthy Affiliate to build my business. I would strongly recommend you check them out.
It costs $0 to get started. You have nothing to lose.
We live at a a time where the internet is literally a part of our every day lives. It’s only going to get bigger. Embrace your passion and build an online business that will propel you to great heights.
Happy keyword hunting and enjoy your coffee!
Many thanks for reading my post. If you have a question or a comment regarding keywords or Jaaxy, please leave it below. I would love to hear from you.
My name is Leonard
Hi there. Great to connect with you. I worked as a graphic designer for many years but could not seem to make much headway. A few years ago I discovered internet marketing and that is how this blog was born. Hazina is a Swahili word which means treasure. It’s what we do here. We help people just like you find their own online treasure. Check out this amazing community based online education program that has helped me build a successful online business and how you too can have a piece of the action.