Online businesses have become so common with the rapid growth of the internet over the last decade or so. For most people venturing into this new brave world, it can be quite overwhelming. What with the internet of everything and the mountains of information we have out here.
You see, the 2 questions that most people ask in regards to starting an online business are;
- How do you tell a legit online business opportunity from a scam?
- Is it even possible to succeed as an online business owner?
Let me break it down for you.
The answer to question number one is, any online business opportunity that does not allow you to get in and get the feel of it before asking for your credit card details is best to avoid. Why spend money on something that you may not like in the end? That happens a lot. Also be careful of programs that promise quick returns for little work. That is just not how things work.
The short answer to question number two would be, yes!
I know that is a short answer but the fact that so many people run successful online businesses today obviously speaks volumes. As a matter of fact, the online space is probably the most flexible and cost effective platform you can use to achieve your dream of building your own business.
But here is the deal.
Running an online business is just like running any other business. It takes passion, dedication, hard work and total commitment to succeed. That’s just the reality of it. Personally, I can tell you my journey has not been an easy one. If it was, I would not be here.
More on that, but first…
Let’s get to know one another…
I love painting, cycling, off-road driving with my ’92 Hilux, playing guitar, seafood…you get the drift. I love life. I believe every day is a gift.
I am married to the love of my life and we have a ten-year-old son, Lee. Family means the world to me.
Read more about me and Hazina on this page.
My second success story is becoming part of a great community of online entrepreneurs who taught me the ropes of building an online business. I like to think of these guys as my second family.
Prior to that, I was many things.
On top of working as a graphic designer, I have worked as a sign writer, personal care assistant, truck driver, MLM distributor… the list goes on…
Believe me, I even tried making and selling doughnuts at some stage. That one lasted a week!
Yeah! I’ve been around. My son calls me a chip off the old block! lol
Anyway, I have been a graphic designer for the better part of my working life. Been doing it for the last 17 years and it’s something I truly enjoy.
Why and how I went into online marketing
A couple of years ago I reluctantly joined the network marketing business as a distributor after I was approached by a friend like it happens in most cases.
After attending one of those supercharged high-energy conference meetings, I became a fan. This was after interacting with some highly successful consultants. I told myself that if they can do it so can I.
The trick with this business is to be consistent and to never give up. This is a numbers game, they said. You never know when your team will explode into a money-making machine!
It never happened.
Fast forward nine months later and I did exactly what they told me not to do.
I gave up!
Turns out, it was one of the hardest businesses that I have ever tried. Honestly, to this day, I don’t how they do it.
The biggest turn-off about being part of the business was I realized the products didn’t really count for much. You can pick a bottle of multi-vitamins at the local store for $10. Why pay double the price?
The compensation plan, of course.
I was in the recruiting business and yes, it was pretty exhausting. I could also not stand the idea of hustling everyone I met and asking them to join the business which is something every network marketer does.
Despite all that I tend to think that becoming part of the business was not entirely a bad idea. You live and learn, right?
I still remember a senior consultant telling us in one of the meetings that if you can pick a good thing about the business, take it and run with it, whether you will stay a distributor or not. I learned a bit of marketing and the patience that goes with it. That’s what I took and ran with.
Marketing is what determines what direction your business will take and if you don’t do it right, there can be no meaningful success. Maybe if I knew that before, my little doughnut venture would have lasted a little longer.
Now me being a chip off the old block and all, I wasn’t just going to go back to my daily grind without a plan B. I needed to first find out why some people succeed in network marketing while the majority like me don’t. So, I dug in.
What I came to learn is that marketing to a very large involves building relationships. People buy from people they trust. Every successful marketer will tell you that.
But, that was not the only thing I learned. Something else caught my attention!
And then his came along…
In the process of my research, I accidentally came across an article explaining the different forms of marketing. There was a very detailed comparison between network marketing and affiliate marketing which some people tend to confuse as being one and the same.
The 2 are in fact totally different.
In network marketing, you are more or less bound to the company whose products you promote.
With affiliate marketing, on the other hand, the online world is your playground. You choose a product, promote it and get paid.
There are over 4 billion people connected to the internet and growing by the day! That is more than half the world’s population.
If network marketing is a numbers game, then affiliate marketing is a really big numbers game! That was my moment of truth. I knew there and then that this is what I wanted to do!
I didn’t understand it very well back then but here I am 3 years later and I can tell you that becoming an online marketer is the smartest decision I ever made in my life.
Just what exactly is affiliate marketing?
In a nutshell, affiliate marketing is the process where you (the affiliate) promotes a product or service from a merchant (e.g Amazon, Clickbank) and in the process, you earn a commission when a customer buys based on your recommendation on your website.
Of course, from the time you promote a product to earning a commission, there is a long winding learning curve. This where the WA training and community comes in. At the very beginning it can all be quite intimidating. But that’s how I first felt when I was learning how to ride a bike as kid. You learn, you make mistakes and grow.
With WA, help is always a click away. You can actually get an answer to your query through a live chat system.
Affiliate marketing is not all that you learn within WA. WA is simply a vault of knowledge.
The potential of affiliate marketing.
In recent years online shopping has grown to become a multi-billion dollar industry. There has never been a time of such unprecedented opportunities as the time we live in.
Have you ever bought anything online either from eBay, Amazon or some other online retail store? Since it’s not the same as walking into a shop, what most people do is research on the specifics of what they are after? They do these by reading reviews before committing to buy. In fact, 81% of shoppers research their product online before purchasing.
Online stores understand this fact and so they are quite happy to offer affiliate programs in order to promote their products. An “affiliate program” or “associate program” is a relationship in which a merchant pays you (the “affiliate”) for links from your site to his site.
As an example, I did a review on this site for a product called the BullyEyes cell phone camera lens attachment. It’s a simple lens that you attach to your smartphone camera lens which enables you to take great shots.
I get paid by a commission by the Bullyeyes affiliate program when people visit my website and buy the smartphone camera lens attachment after reading my review.
So how do I go about it?
The diagram below shows you the 4 step process that is required for you to get your online venture up and rolling. It really is that simple. But even the simplest of things call for some education. Allow me to guide you through the process.
Let’s start with choosing an interest. We all come from different backgrounds in life. Some people love painting, others are into motor mechanics, others love music etc.. An interest should be something you can talk about all day. If you can talk about it, chances are you can write about it.
So before we move on, the question is, where lies your PASSION?
In marketing circles, we call it a niche. That word has many meanings the most common being a comfortable or suitable position in life or employment.
Let’s go with this school of thought.
Jack is an artist.
Jack is an artist who only works with acrylics
Jack is an artist who only works with acrylics and only paints portraits.
Who is Jack?
Jack is an portrait artist who works with acrylics.
Essentially, Jack is the niche.
At the very heart of it, a niche is simply a very targeted group of people with a particular interest.
I love photography so I will use that as another example. I just can’t come up with a website on photography. There are thousands or perhaps hundreds of thousands of websites with photography related information. I would need to narrow down to a specific group of people who may be interested in a particular form of photography. We have wildlife photography, aerial photography, abstract photography etc..
Whichever direction you go when picking up your niche, understand that there are over 550,000,000 products and services that you can chose, promote and earn revenue. This is an industry that has massive potential. It might be hard to grasp at this moment in time but it will fall in place over the course of time. Let’s move on.
Building Your Website
As a college student years ago, I built my first website using flash multimedia, which is now obsolete. It was a tedious, complicated process. Luckily, that era is gone for good.
We now have WordPress. The world’s most versatile web design platform. You don’t need to be some computer geek to use it.
It just takes a bit of getting used to and you are on your way. This website is built in WordPress. So are half of all websites on the internet.
Good news! You don’t need to spend money to have your own website. Building a website is the next step towards a successful online business and forms the basic framework of all your online campaigns. The SiteRubix web design platform gives you 2 FREE websites. Yours to keep for life. No ads or data restrictions.
Th great thing about SiteRubix is that comes with powerful security features so you can be sure that whatever you do online is safe and secure. You also get tools that enhance the loading speed of your site which is essential for visitors coming to your site.
You can enter your details below to start building your own website. It’s a simple 4-step process that will take you less than a minute!
Attracting traffic to your site
Search engines need to know that you are credible and trustworthy for them to start ranking your website. It’s a game of patience.
As your site grows, so does your traffic. There are several ways you can go about gaining traffic. You can use social media, paid traffic campaigns, YouTube advertising or SEO.
SEO stands for search engine optimization and that is the strategy I would recommend. For one all your traffic comes organically and it’s free. For these to happen you need to follow a few ground rules. Again, all the training of how to go about building traffic is provided within the program.
The most important of these rules it to ensure that you are producing good quality content that gives value to readers.
The last part is earning revenue. I won’t go deeply into it because it’s all dependent on how well you do the first 3 steps. Get those right and the money will come.
Tools of the trade.
Any good tradesman will tell you that it’s one thing to know the ropes of your trade and yet another to have the right tools for the job. Since its inception, WA has endeavored to come up with tools that make it easy for you to build your online business with ease. The tools range from website development, keyword research, content creation to website analysis for all your SEO campaigns.
Let’s briefly touch on some of these to get a better understanding of why you need them for the success of your online biz.
Keywords are a grouping of words found within your website that help search engines like Google locate your posts or pages. They form the basic foundation of all your online campaigns. Simply put, a keyword is what people type in the search bar when they are looking for particular information.
Keywords are the lifeblood of your site and having them set right within your website, will lead to getting better results in terms of traffic and ultimately conversions. You need to choose relevant terms that receive a decent amount of monthly searches and are not too competitive. This is where keyword research comes into play.
Click here to read more about keywords..
Using my earlier example with photography lets narrow it down to photography in graphic design. The next step is to start doing my research using that term. To achieve that you will need to use a keyword research tool. WA uses the Jaaxy keyword research tool which is available to all WA members. It is highly robust and gives you more data than just keyword research results.
From the above example, Jaaxy tells me that the keyword photography in graphic design has on average 128 monthly searches. I would receive 22 monthly searches when that page ranks and it has 74 other pages using the same keyword. That is a great keyword.
You can try out Jaaxy below. You have 30 Free searches
I mentioned how easy it is to build a website within WA. The process is pretty straight forward. However, a great website needs to provide a great user experience. With the WA SiteRubix platform you will also get access to over 3000 themes that you can use to customize your website to give it the look and feel of what you are trying to put out there.
You website design should be a reflection of what you are promoting. Take your time and do your research on the various themes to get a clear understanding of how each works and its effectiveness to your campaigns. In other words if your site is all about cats, you don’t want it to have a magazine look to it, do you? Btw, I love cats (lol).
I use the Tempera theme on my site. It’s a free theme and works well with my campaigns.
Domains and Hosting
If you have ever tried building your own site, you will notice that it’s hard to find a platform that offers everything in one place. You probably need to buy a domain from one platform, host it in another.
As I mentioned earlier, all sites are hosted under the SiteRubix platform where you get 2 FREE websites. If you decide to take premium membership (which I will talk about a little later on) you get 25 full domains and 25 sub-domains. A full domain will cost you $13 a year.
I want you to compare what you get with WA hosting and what other platforms offer. Check out what the rest of the industry charges and you will understand why you don’t need to go elsewhere.
Remember that you are also getting your websites hosted with other powerful features included. Deals don’t get any better than this.
Management of your website.
Despite website creation being as user friendly as it is today, there are still technical aspects of website development that you need to come to terms with. This involves keeping a track record of analytics so that you can be able to better understand what is working and what is not. That way you know what needs improvement and what can be done away with.
The SiteHealth tool gives you access to real time data on things like publishing frequency, user engagement, plugins an so on. It’s a pretty cool tool because its serves like a guideline to what is needed to be done for search engines to love you, again, for lack of a better word.
I must also mention that as you build your site, Google Search Console will become an important part of your analytics. That is a bit advanced but the training within WA also teaches you how to set up your site so that Google is able to keep track of your site activities and also help you to rank high within its search results. Ideally you want to hit page one in search engine results.
The WA training
The internet is the one place where nothing stays the same for long. That means that you have to constantly keep educating yourself. From my own experience, I have come to notice that people who become successful in life never stop learning. Many of us know of the real iron man, Mr Elon Musk of Tesla. He was once asked about the secret behind his great technological achievements, and he simply answered. I can read!
You may want to borrow a leaf from him.
Lessons are organized in tiny sections accompanied with video tutorials that are really easy to follow. At the end of each lesson, you just check off to verify that you understand. You can always come back to the lesson if you want to recap on something you didn’t quite catch.
Sometimes, you might go through a lesson and still feel that you need to learn some more. That is why as a new member it’s important to network with people within the platform. You can always ask the community by typing your question in the search bar. Questions are normally answered by other members in under 10 minutes. There is also a live chat section where you can interact with other members in real time.
If you have a really technical question that you want answered you can always submit a support ticket to the WA technical support team. Normally you get your question answered within minutes.
Live video classes
Ah.. the power of video. Jay Neill is the WA in-house live training coach. He delivers a powerful fun-filled live webinar every week on Friday evening (Canadian time). I take my hat off to him because the guy has a lot of passion in what he does.
Jay has been a WA member for many years and does this lessons for free. Talk about loving the game. You are free to ask him any question related to the topic during the webinar and he always does his best to answer.
He also shares a fair bit of his personal resources that he has used to build his own business. Personally, I can tell you I have managed to draw a lot inspiration from him. All lessons are archived, so you can watch them as many times as you like.
For me the ability to network with people from all around the world is a priceless asset. We don’t only talk business but also have fun by sharing things of interest. It’s the way business should be.
Is WA the perfect education platform?
I have talked quite a bit about why WA is such a great program, but as I mentioned earlier, nothing is perfect, not even WA. There is always room for improvement. In my opinion, I think the content creation part should be accorded more training because as important as running all the technical aspects of SEO, good quality content is what really determines the success of your business.
True, that is often emphasised within WA, but I feel more can be done in. I think most people would succeed much quicker if they could polish their writing skills at an earlier stage.
During the time I have been here I’ve also noticed that some members tend to pull you away from the training by offering alternative resources, which more often than not end up being just a distraction.
Problem is distractions can be costly in terms of time wasted.
Piece of advice: Stick to the training within WA. Everything you need is located right here.
Other than that, this is a great place to be by all means.
Does the training work?
Well, let’s start with this moment in time. It’s not a coincidence that you are reading this page. I had to do a lot of work behind the scenes to get you here. WA taught me how. The system works!
There many people within this community that have made enough money and walked out of their jobs to concentrate on building their businesses. Trust me, there is no greater feeling than the moment you make your first affiliate sale.
It’s almost like the same feeling you got when you realised you could ride a bike without tripping over. All too often a member within the community will share their achievement. Don’t just take my word for it. Check out these testimonials.
There is no greater motivation than seeing others succeed. That could be you. All these people have access to the same training. If they can do it, so can you. The secret to this kind of success is based on following the training to a tee and hard work.
What does it cost
There are 2 levels within Wealthy Affiliate. Starter membership (cost $0) and premium membership (Cost $49)
With starter membership you get;
- 2 free websites – Yours to keep for life
- Access to 3 classrooms
- Access to over 10 training lessons
- Access some of the perks that premium members enjoy within the first 7 days
- 30 free keyword searches per month
With premium membership you get;
- Weekly LIVE Interactive Classes
- Over 300 Hours of Expert Education
- Online Entrepreneur Certification (50 Lessons)
- Affiliate Bootcamp Training (70 Lessons)
- 3,000+ Beautiful Website Designs
- The World’s Only All Inclusive Domain Platform
- Site SSL – Free SSL certificates (Website Encryption)
- 24/7/365 Site Support – Average Response in 5 minutes!
- Ability to ask questions in live chat. Instant support.
- Video and tutorial training.
- Jaaxy keyword tool that enables you to tap into words that help your website rank high in search engines.
And much, much more…
Free membership is still okay and can get your campaigns up and running as you build your business. In fact, it’s possible to build your business to a point of seeing revenue with free membership.
You are however limited to the amount of training and community access within Wealthy Affiliate meaning it might take you just a little longer before you start seeing results.
Premium membership is for those who are ready to take their business to the next level. If you are looking for value for money, then it doesn’t get better than this. It’s a small price to pay for the value that you get from this amazing program. Check out what the competition charges and see for yourself why this is the real deal.
The question you might be asking is what else do I need to pay for. Nothing. There are no upsells. $49 is all you pay and that is what makes Wealthy Affiliate such an awesome program. In fact the cost of premium membership is less than what it was when WA first started.
Yes of course. If you decide to take premium membership, you can choose to pay yearly for $ 359. That works out to around a dollar a day! All you could decide to take advantage of the black friday deal which comes in November where the price drops to $299 or just 80 cents a day. That is less than the price of a dollar coffee at 7-eleven.
Where else would you get top notch education for that price. What you learn here is what some Uni students pay tens of thousands dollars to graduate with no surety of even getting a job.
So, what’s next?
The next step is to create your FREE account. Click to enter your details. Once you are in, upload a profile image of yourself, introduce yourself to the community and let’s really get to know one another. Talk about your passion and aspirations and what you are hoping to achieve. Let’s really get to connect with you..)
I go by the username Colorman inside WA. Send me a message once you are in and I will help you to set up. I am here to guide you along the way and I want to help you succeed. Don’t hesitate to ask questions, even from Kyle, the owner of the program. We love meeting new people, so please feel at home.
You will love it here.
See you on the inside.