Beautycounter MLM Review

In this Beautycounter MLM Review, We Take a Close and Candid Look at the Company, the Products, and the Business. Let’s Dig in and Find Out?

Beautycounter MLM Review - featured image


The world of multi-level marketing is awash with various companies selling products through independent consultants. If you have ever been approached by someone selling some special product, often costing more than other similar products then you know what am talking about.

The competition is stiff. The money is huge. Beautycounter, just like Avon and Mary Kay who are all out to get a piece of the action.

In this Beautycounter MLM review, let’s find out what this company has in store for us.

  • Company name: Beautycounter
  • Website:
  • Costs: $98 joining fee
  • Founder: Gregg Renfrew
  • Rating: 6.3/10

What is Beautycounter?

Beautycounter is an MLM company that apparently provides safe and “toxic-free” ingredients in all of their products.

The company was founded in 2013 by Gregg Renfrew. She has had a pretty illustrious career in business.

She founded The Wedding List in the United States, which was later acquired by Martha Stewart in 2001. She also co-founded the bridesmaid company, Elizabeth Gregg.

In 2006, she became CEO of children’s retail organization Best & Co.

Beautycounter is based out of California in the US.

Beautycounter products

Beautycounter claims to have banned 1500 ingredients from their products, whilst ‘ensuring our products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market.’

These sorts of claims are hard to verify because ordinary folks like me simply don’t know what goes into the making of the products. Furthermore, every company that sells beauty products says the same thing. It would be absurd for a company to claim that its products are loaded with carcinogens, right?

I haven’t seen many people dying from body lotions of late, so it is safe to assume most products are safe to use.

They do have a fairly large collection of products. At the time of writing this, they have 159 products in total.

Beautycounter MLM Review - products
  • Skincare – Moisturizers, sunscreen, cleansers, etc. Price ranging from $17-$188.
  • Makeup – Foundation, powder, concealer, etc. Price ranging from $22-$150.
  • Bath and body – Body balms, body scrub, body butter, etc. Price ranging from $15.30-$188.
  • Men’s collection – Exfoliating cleansers, shaving cream, toner pads for men, etc. Price ranging from $19-$188.

How does Beautycounter work?

To become a consultant with Beautycounter you will need to pay $98. That gives you access to a replicated website, training platform where you learn about the products and ingredients, and also gets you 2 products.

This being a typical multi-level marketing company, there are basically to ways you can earn money.

  1. Earn commissions through retail product sales.
  2. Earn commissions when those who join under you and recruit other new members.

There are no monthly minimums but here is the kicker. To be eligible to earn retail commissions on the products, you will have to spend $1200 every six months. $250 must be from new retail customers and/or recruited affiliates.

I believe there are other bonus rewards that come with the program depending on how large your team becomes.

You can see how the prospect of getting as many recruits through the door may sound like a fantastic idea. They will be doing all the hard work for you.

Can you make money with Beautycounter?

Multi-level marketing is a hit and miss affair, with the misses stealing the limelight. Some people do indeed make money with opportunities like this, but I have to say it’s just not easy.

How many people do you know that would gladly jump on board to become consultants? People don’t like being sold stuff and most people just suck at selling. Simply not as easy as a lot of people are led to believe.


As a company, I would say they have great products have and it’s great that they do provide information on the ingredients used within their products.

There is of course that remote chance that you can make some money but only for the right candidate.

MLMs are No Longer a Practical Way To Make Money?


The products don’t come cheap. Most of the products go for over $50. I am a hundred percent sure you can get similar products for less in your local beauty store.

The other thing that makes such products a hard sell is people are very loyal to their brand. If you were to approach an Avon consultant with your products, they would probably tell they have a better product than what you are trying to sell them.

Most people simply end up becoming their own best customers.

Is Beautycounter a Scam?

Absolutely not?

In fact, Beautycounter is a pretty decent and popular company. I like to use Google Trends to learn how a company is trending online. They have had a steady climb over the last four years. That goes to show that they are a legit company.

Beautycounter MLM Review - google trends

Scams sell hot air. Real companies sell products or services. I think that is a good way to tell the difference.

MLMs do get a bad rap for the recruiting nature of the way the business is run. It really comes down to willing buyer, willing seller. If you like the product so much and don’t mind the high price tag, go for it.

My opinion is that it is really outdated. It’s been like that for decades.

Wrap up

I will just say that as a consultant you are led to believe you are running your own business. Truth is the company whose products are the ones running the business. You re just a consultant at the end of the day, my friend.

A consultant who is constantly hitting on every relative, work colleague or friend, and sometimes total strangers. Super awkward.

According to this article on Wikipedia, over 99% of people who join MLM companies lose money. That is a big number. And yet people keep joining MLMs. The prospect of making money is always very tempting especially when you hear that it’s super easy.

The fall out rate is massive. Most people will be gone once they realize what they have to do to make money.

Are there better alternatives to Beautycounter?

Certainly yes.

I would say one of the most effective and long term ways to make money selling products or services is through your own website.

No need to run around chasing after people to join your opportunity. There are billions of people connected on the internet today. You just need to put yourself in front of part of that audience.

To prove it, its not a coincidence that you are reading this page. I had to do a fair bit of work to get you here. Works all the time.

I have learned how to do this through this online education platform.

This review is by no means meant to discourage you from joining or staying on with Beautycounter. If you feel you have what it takes then, by all means, go for it. If you don’t, just remember to keep your options open.

Great to have you here. If you have a question or a comment on the Beautycounter business opportunity, please leave it below. I would love to hear from you.

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Hi folks. Thanks for dropping by. I am a graphic designer and also build websites for local businesses. I am also a member of Wealthy Affiliate. WA is a community-based training platform that truly delivers. It offers a variety of tools, training, and support, and best of all, it’s FREE to get started with. Check it out and see if it’s a good fit for you.









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